News & Resources

What Should be in Your Product Launch Plan?

What Should be in Your Product Launch Plan?

Your product launch can solidify or improve your position in the eyes of your target market. They will form an opinion about your brand and may even consider recommending you to people in their network. This improves awareness and perception about your small business...

Mistakes to Avoid when Launching a Product

Mistakes to Avoid when Launching a Product

A product launch can either go well or poorly depending on your plan and its implementation. Many mistakes along the process is disastrous and costly. You might also lose customers that your competitors might take. That is why the product launch strategy you create is...

Product Development Steps You Can Follow

Product Development Steps You Can Follow

Your small business needs a strong product that keeps current customers and attracts new ones. You need to find ways to solve your target market’s problems and include features that add value to their experience. Your new product can take your small business to higher...

Tips for a Successful Product Launch

Tips for a Successful Product Launch

Your product may solve all the problems of your target audience, but if they don’t know anything about it, it will never reach the targets you established. This is when your product launch strategy becomes important. You need to introduce your product in a way that a...

Risk Management Tips for Small Businesses

Risk Management Tips for Small Businesses

Small business owners face a lot of risks because of the competitive nature of their industries and the uncertainty of the future of their new companies. As an owner, you are taking risks whenever you launch a product, start a marketing campaign, or improve your...